The Christmas in Wulai annual event has been organized in the Atayal tribal village of Wulai by Gary Smoke as a way to give back to the indigenous people of Taiwan.
A 501(c)(3) non-profit organization serving indigenous communities.

Building bridges for cultural exchange

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Christmas In Wulai Santa Claus photo

This annual festival bring cultural exchange, international goodwill and heartwarming smiles to this indigenous community.

Since 2010, the ATAYAL organization has supported a cultural exchange activity that brings the Spirit of Christmas to the children of Wulai every year. The 2016 event was held on Sunday, December 18 from 12:00 pm - 5:30 pm in front of the Wulai Atayal Museum. The event was the biggest and best so far. There were more Secret santa gifts, volunteers, music, dance, and drama performances and people in attendance. The weather was sunny and beautiful! And, of course, Santa thrilled the children and passersby. Donations that were accepted went to support charitable causes in Wulai. This annual exchange of goodwill is the brainchild of our international director, Gary Smoke, and the event is a way to give back to the people of the indigenous village of Wulai, the hometown of the mother of Tony Coolidge, ATAYAL's founder.

Online Donations

The transaction on your financial statement will reflect "ATAYAL, Inc." as the recipient of your donation. 100% of your donation will be provided to support ATAYAL projects, and a tax-deductible receipt will be provided to you from ATAYAL via e-mail. It will be sent to the e-mail address provided in your PayPal account or during your debit/credit card transaction on the PayPal system.


Christmas In Wulai VI poster Chinese Christmas In Wulai VI poster


Christmas In Wulai Raffle Prize List

The Spirit of Giving Continues To Grow

The previous Christmas events in Wulai have been memorable, with volunteers from Taiwan and other nations gathering to share holiday cheer. In 2013, we shared Christmas with the Maori participants of the Taproot Cultural Exchange Program. Since 2010, we have worked with local churches to reach the children, and various sponsors have donated gifts and services to make the events special for everyone involved. Musicians have generously given their time to make the experience lively. In 2016, we had an Indigenous Fashion Show and a Secret Santa gift program.

People purchased our NT100 raffle tickets to win one of our great prizes provided by sponsors. The funds went to support the following charitable causes in Wulai:

  1. Publish a book in the Atayal language in cooperation with an elder from the Atayal tribe.
  2. Build a center for the elderly in Zhong Tsi a village in Wulai.
  3. Assist in sending some indigenous paddlers and artisans to the Pacific Northwest (Washington State) to attend the Native American Canoe Journey in 2017.
  4. Start our 7-subject English study program. Subjects include: music, art, videography, photography, computers, sports and English language classes. All of which will be provided with the help of teams of volunteers. You may join in, as each subject will require a team of at least 6 people in order to avoid overburdening our volunteers. With a team, your obligation would be once every 6 weeks.
  5. Cover the costs of our show (tent, transportation, tree, lights and such)

Photo Gallery

Click on the link below to view more photos from our previous event. Credit: Photos Provided by Tony Coolidge.

Christmas In Wulai Santa Claus in the crowd

Christmas In Wulai carolers

Christmas In Wulai band

Christmas In Wulai indigenous fashion show

Click Here For More 2016 Event Photos on Flickr (by Russ McClay)

Click Here For More 2016 Event Photos on Google photos (by Tony Coolidge)

2016 Sponsors

We believe in supporting those who support our efforts. When you have a choice, please choose to do business with our generous sponsors. The 2016 sponsors included:

BABI Corp Babi Corp - Provided many bags of delicious Pepperidge Farms cookies
14F-1, No. 30, Pei-Ping E. Rd.
Taipei City, Taiwan
Telephone: +886-2-2391-8666
Brass Monkey Taipei Brass Monkey Taipei (銅猴子復興店) - The company provided two NT2,000 gift certificates for our fundraising raffle.
No.166 Fuxing N Rd, Zhongshan District.
Taipei City 110, Taiwan
Telephone: +886-2-2547-5050
Carnegies Taipei Carnegie's Taipei (銅猴子復興店) - The company provided three NT1,000 gift certificates for our fundraising raffle.
No.100, Sec. 2, Anhe Rd, Da'An District
Taipei City 106, Taiwan
Telephone: +886-2-2325-4433
Eddy's Cantina Eddy's Cantina (艾迪墨西哥餐廳) - The company provided two NT500 gift certificates for our fundraising raffle.
No. 63, Tianmu E Rd, Shilin District
Taipei City 111, Taiwan
Telephone: +886-2-2872-1848
Hermes-Epitek Hermes-Epitek (漢民科技股份有限公司) - The high-tech company provided gifts for our Secret Santa program.
No.18, Creation Road 1, Hsinchu Science Park
Hsinchu 300, Taiwan
Telephone: +886-3-579-0022
Ling Jiang Jade Carving Co, Ltd. Ling Jiang Jade Carving Co, Ltd. - The company provided beautiful jade items for prizes for our fundraising raffle. Owner, William Ling, also provided important organizational support in Wulai for our event.
No.57 LeLi Rd
Taipei City 10678, Taiwan
Telephone: +886-2-2736-6669
On Tap Taipei On Tap Taipei (台北的英式酒吧) - The company provided five NT1,000 gift certificates for our fundraising raffle.
No.21 Alley 11, Lane 216, Zhongxiao E Rd.
Taipei City 106, Taiwan
Telephone: +886-2-2741-5365
Patio84 Bar & Grill Taipei Patio84 Bar & Grill Taipei (Patio84台北運動酒吧餐廳) - The company provided two NT500 gift certificates for our fundraising raffle.
No. 84, Tianmu E Rd, Shilin District
Taipei City 111, Taiwan
Telephone: +886-2-2873-3263
The Spice Shop Indian Cuisine The Spice Shop Indian Cuisine (香料屋印度料理) - The company provided four NT500 gift certificates for our fundraising raffle.
No. 6, Lane 50, Alley 10, Tianmu E Rd, Shilin District
Taipei City 111, Taiwan
Telephone: +886-2-2873-7775

2016 Partners

Our event is made richer by partners who provide the time, efforts and resources to contribute to Christmas in Wulai in some meaningful way. The 2017 sponsors included:

Bright Side Projects Bright Side Projects (臺灣嚮光協會) - Bright Side Projects cooperated with Christmas in Wulai VI for its secret Santa program.
Kang Chiao International School Kang Chiao International School (康橋雙語學校) - Kang Chiao International School was an important partner for our event, hosting a fundraising bake sale, providing artwork for Santa's backdrop, wrapping gifts and providing student skits for entertainment.
800 Huacheng Road, Xindian District
New Taipei City, 23162
Telephone: +886-2-8665-2040
Taiwan Indigenous Cultural Industry Development Association Taiwan Indigenous Cultural Industry Development Association (台灣原住民族文化產業發展協會) - TICIDA, led by Alice Takewatan and David Li, was an important indigenous cultural partner for our event, organizing performances and a fashion show.
7th Floor, Administration Bldg
No.99 An-zhong Rd, Xindian District
New Taipei City, Taiwan
Telephone: +886-0915-285-505

Impact of Our Events

Receiving gifts and sharing memorable holiday experiences with people are worthwhile. However, I believe the best benefit that comes from our investment of time and effort is that the indigenous youth of the village of Wulai have the opportunity to interact positively with people outside their sheltered world. They have the opportunity to learn from people from other countries and share their own culture, in what can be described as a holiday cultural exchange. We hope these experiences inspire the local children to realize that they are not alone in the world, and to strive to reach out as proud representatives of their tribe.

Organization Info for Donors

ATAYAL is a Florida-based charitable organization based in Fern Park, Florida. The organization also has a branch office in Pflugerville, Texas. If you have any questions about donating to ATAYAL, please contact us.

ATAYAL is a 501(C)(3) non-profit organization, and up to 100% of your donation may be tax-deductible. Please consult your accountant.

A copy of the official registration (#CH37019) and financial information may be obtained from the Division of Consumer Services by calling toll-free 1-800-435-7352 within the State of Florida. Registration does not imply endorsement, approval or recommendation by the State. This organization receives 100% of all contributions.

Click here to see official 2016 registration (#CH37019) with the State of Florida


For any questions regarding the registration statement, you can contact the State of Florida Division of Consumer Services at:

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